Designers creating professional streaming brands were few, with most being positioned at a very high price point that the majority of streamers could not afford.

They used complex 3D animations and full-screen hand-made illustrations that took a huge amount of time to create – even so, most did not have a strong conceptual or strategic foundation tailored to the individual streamer. This resulted in aesthetically pleasing assets that were very expensive to create but failed to deliver the full impact of a well-crafted brand.

Instead of competing with them for the smallest percentage of streamers at a very high price point, we decided to turn our focus inwards. We started analyzing and optimizing our workflow while researching and understanding the essential aspects of the streaming brand.

We looked into their typical budgets and needs, their types of competition and audiences, the different visual styles and aesthetics popular in this niche, the interactions between the brand assets, their priorities, and their decision-making style.

One of the most important aspects of a streaming brand is leaving a unique and memorable impression on the audience. This could happen through the brand voice, memorable visuals, a strong and original concept, or by having a different perspective.

The following are a few of our projects.

We developed a design process that is optimized for the highest impact of a streaming brand, is tailored to their budget and needs, does not exceed a day and has an average workflow of 5 hours for a full project.

After a comprehensive discussion with the client, we began each project with a research and strategy session to maximize the brand’s impact and properly target our client’s audience.

We then created rough concept sketches inspired by the streamer’s personality, overall mood, streaming topics, inside jokes with their audience, visual themes they liked, and references to their pets or other interests. As a result, we developed highly personalized visual ideas that perfectly matched the streamer’s style and helped create a cohesive identity for their stream.

Our next step was creating the actual design, followed by the revision stage, in which we presented and explained the designs and took in any feedback our client may have. Lastly, we implemented the feedback, delivered the final designs, and oversaw its implementation.

Apart from the particularities of each individual, we categorized the themes and aesthetic styles in short, easy-to-understand types, providing mood boards for our client’s clarity. Some of the types are: clean, aggressive, relaxed, thematic, neon, synthwave, quirky, typography-based, poker or gambling, trading, retro, dark, Norse, elegant, techy, punk, and more.

Underneath is an example of a streaming brand applied on the Twitch platform.

We have also begun creating custom logos acting as brand centrepieces, designed specifically for the streaming environment.

Collaborating with individuals, as opposed to businesses, presented unique challenges. We developed our communication skills to adapt to every client. In our short initial discussion, we made sure to understand their audience, content, and the aesthetic they wanted while educating them on the design process and general brand principles to ensure clarity in our collaboration.

A few of our clients were not genuinely interested in design and used ambiguous terms to describe an uncertain vision. As a result, they frequently changed their minds when presented with the initial designs and requested something completely different instead. This pushed us to develop conflict and expectation management skills, as well as negotiation techniques, presentation, and better questioning lines.

Apart from their positive feedback about the actual designs, the most common topic in our client’s feedback is our effective communication and understanding of their needs.

One other challenge was starting a social media presence dedicated to branding for streamers, which we’ve done recently under the name Artquod Streaming. This included informational posts and presentation posts of some of our projects.

Apart from our posts, we worked on creating a video presentation of our services to increase our conversion rate and to demonstrate our work to new audiences who may not be aware of the positive impact of branding on their channels.

We began by creating a storyboard for the video, then selected a song that matched its rhythm.

For the style of the video we wanted something bold, modern, and confident. Then, we chose a few branding examples from each of the general styles and themes we worked on and created the actual video.

Adapting our strategic niche to the streaming industry was a decision that opened up a rich and competitive market in which every streamer could greatly benefit from our services.

Our positioning enabled us to target a large percentage of the market, and our refined and optimized workflow resulted in a happy and excited client base; the instant feedback from their audience through the chat function, as well as the immediate growth results, drove our clients to share our business with glowing reviews. This led to over 2,070 completed projects as of December 2024.