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PROJECT PROJECT
PROJECT PROJECT
What is the primary goal you want to achieve with this project?
What challenges or obstacles are currently preventing you from reaching your goal?
What metrics or KPIs will you use to measure success?
What are your products and services?
Are there specific services or products you want to highlight?
What is your current positioning in the market, and how would you like it to change?
How do you envision your brand evolving in the future?
Who is your ideal customer? Describe their demographics and behaviors.
What problems or needs does your audience have that you aim to solve?
Where does your target audience spend their time online and offline?
Who are your main competitors, and what sets your brand apart from them?
How does your audience currently perceive your brand?
What objections or barriers might prevent your audience from choosing your brand?
What are your existing audience touch points?
Do you have current brand collateral and guidelines?
Do you have a core message or tagline?
List 5–7 words that you would like your audience to describe your brand with.
What is your brand’s mission?
What is your brand’s vision?
What are your brand's core values?
What do you want your brand to be known for?
What emotional response or message do you want your audience to associate with your brand?
Are there any non-negotiable specific symbols, icons, colors, imagery, or fonts that you want associated with your brand?
What specific services do you need?
What is your timeline for this project, including key milestones?
What is your allocated budget for this project?
Do you have any examples of brands or projects you admire, and why?
Are there any non-negotiable elements or features you require?
Do you prefer a wordmark, lettermark, emblem, or abstract logo?
Are there any specific guidelines or restrictions for the use of visual elements?
Is there anything else you would like to add?
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